10 Things you should know about Albe Geldenhuys

Albe Geldenhuys is widely known as the founder of USN. Here are 10 Things you should know about Albe Geldenhuys.

1. Albe Geldenhuys, South African Fitness Expert & Entrepreneur.
2. He went from Zero to R1 Billion.
3. Albé Geldenhuys is the CEO and Founder of Ultimate Sports Nutrition (USN).
4. When he founded USN in 1999, he wanted to fill a gap in the sports supplements market while developing a business that was flatly structured and cost effective.
5. Even though it sounds like an America product, USN was launched from a small flat in Pretoria, where Albe Geldenhuys’ girlfriend mixed creatin formulations with a hand-cracked washing machine.
6. His strategy made sense to him at the time, however, without a background in business, he admits he made a series of early errors that compromised the business later on.
7. At first he was not even thinking about launching a product line or even a business.
8. He just wanted to be out there, selling product and making a profit.
9. When he started experiencing enormous periods of growth, he began to set unrealistic ambitions for the company, such as aiming to double turnover every month.
10. Currently, USN has seen turnover increase to €62.8 million, with operations expanding into the US, the UK, India, Russia and Australia.