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10 Things you should know about Fenty beauty
Fenty Beauty is a brand founded by Rihanna. Here are 10 Things you should know about Fenty beauty.
- Fenty Beauty is a cosmetics brand.
- It was launched in September 2017..
- The brand is popular for its broad inclusivity across skin tones and gender.
- The original foundation launch included 40 shades it has since expanded to 50.
- The Fenty Beauty concealer includes 50 shades offering a wide variety to all skin types.
- The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a broad market.
- Fenty Beauty was named one of Time magazine’s best inventions of 2017.
- Rihanna chose to launch Fenty Skin with a trio of multi-tasking 2-in-1 basics which include a makeup-removing cleanser, toning serum, and a moisturizer-sunscreen.
- Fenty Skin focuses on streamlining skin-care.
- They also incorporate ingredients such as vitamin C-rich Barbados cherry, hyaluronic acid, and niacinamide into each of the products.