SA Footwear Start-Up Bathu Introduces Its New Honey Hazel Mesh Kiddies Range
SA Footwear Start-Up Bathu Introduces Its New Honey Hazel Mesh Kiddies Range. South African Footwear Startup Bathu took to Twitter to announce that it will be introducing its new Honey Hazel Mesh Kiddies Range sneakers.
The post read, “Introducing the new HONEY HAZEL Mesh Limited – kiddies range Now available online and selected stores.” Bathu has grown to be a footwear company that caters to all kinds of people whether it’s old or young. Their designs have been crafted in such a way that they accommodate the any age group. This is a brilliant marketing strategy as the company will be providing shoes to more people thus increasing their revenue.
By introducing this kiddies range, Bathu is solidifying its brand as a household brand. This is because when a brand appeals to kids, they can get adults to know about the brand and convince them to buy the brand. Bathu is a Footwear company that aims to make a significant impact not only on the South African Footwear industry but also in the lives of ordinary South Africans, and through its constant innovation it will be able to inspire generations of South Africans to be proud of their products.
The Bathu story is more than just a story of Sneakers. It’s a story of owning your destiny, of staying true to who you are, of perseverance, of following your dreams and doing something you are passionate about. In 2009, Theo Baloyi the founder and CEO of Bathu relocated to Johannesburg to stay with his uncle in Alexandra while studying towards his BCom Accounting degree.
Amid all the challenges, Theo had a goal to walk his journey and make it work, so he continued his studies and eventually graduated as an accountant. As a qualified Accountant, Theo was presented with the opportunity of working at one of the top accounting and advisory firms in the world. Based in South Africa for 2 years, and later seconded to the Middle East for 3 years, it was during this period that the idea for his business came to him. Now Baloyi is innovating the African Footwear industry through the brand he has built.
