5 Things To Know About EarthChild Founder Jonni Katz

A stroll around any reputable mall or shopping centre, one is likely to spot an EarthChild store. Its wholesome and organic aesthetic serves as a drawing factor from customers walking by. The EarthChild clothing company takes pride in using fabrics that mesh with the sensitive skin of small children.

The exclusive kids wear brand was established in the year 1992 and the location branding or alignment is one of the most important aspects of  Earth Child clothing. Within six months of operating, Jonathan Katz, the founder, secured a second store at the lofty Hyde Park.

1.Co -Founder & Managing Director:

Jonathan ‘Jonni’ Katz and his siter, Karen are the brains behind EarthChild clothing group. They recognised a demand for high quality leisurewear for kids, using natural fibres.

2. Age Appropriate Clothes:

The clothes are specifically designed for new born babies up to kids aged 10. The company always puts emphasis on using natural fabrics when manufacturing clothes.

3. Zero Knowledge:

Jonni  braved out the world of clothing without a firm knowledge of the business. He might have lacked solid knowledge but he sure knew that he wanted to create a brand that is exclusive and niche focused. These lofty factors influenced the choice of retail centres in which he chose to assimilate his business with.

4. Branching Out:

Eartchild clothing has about 20 stores, located within South Africa’s high end shopping centres.

5. Recipe For Success:

In an interview with Expert Hub, Jonni mentioned that his recipe for success was mainly driven by his personal characteristics  such as, tenacity, focus and never giving up. Jonathan Katz’s determination propelled him to a seat at the table.