Mathapelo Temogo’s Resilience As A Female In A Male Dominated Industry. Starting a business in an industry that is already saturated can be very difficult as most of the market is taken by established businesses and one has to bring innovative and cheaper alternatives to customers in order to have a competitive edge. It’s even more difficult for a female that wants to enter a male dominated industry such as the transportation business, which is also saturated as they face many challenges such as securing a client’s trust and constantly having to prove themselves as competent to their fellow colleagues in the industry. Even though this is the case, some female entrepreneurs show resilience and determination that propels them to overcome these challenges.
Black Pearl Coach Charter and Tours is a Luxury and Semi Luxury Coach Management Company that possesses extensive knowledge, expertise and resources in the Bus and Coach hiring industry. The business was founded by female entrepreneur Mathapelo Temogo; she is the sole owner of the business as she grew a passion for transportation after studying tourism and gaining experience working for another tour company.
It always strives to provide quality service, ensuring safety, reliability, comfort, guaranteed professionalism and efficient service all the time. They offer various services such as bus hire and conference shuttle hire, events and leisure group travel, sports tours and airport transfers that are suitable for every customer’s budget. “We understand the financial implication of transport hiring, that is why we always strive to provide our customers the most suitable rates without compromising on the quality of our services.” it said in a statement on its website.
“As a woman working in a male dominated industry, especially the bus shuttles, there are trust issues to overcome. You have to work twice as hard to prove yourself, earn their trust and build relationships.” said Temogo in an interview with Entrepreneur.com.
Having over 6 years of experience in the transportation industry, Temogo advices fellow female entrepreneurs who want to enter a male dominated industry to always work hard and be inquisitive about what they don’t understand. “Seek help where you need it, like I did. You might get people who will help you to see greatness within you that you didn’t even know existed.” she explained further to Entrepreneur.com.
