Musa Maluleka’s Disktjie Is Africa’s First Black Owned Soccer Boot Brand. Disktjie is a South African company that designs and sells soccer boots and shin guards, the targeted market for the company are South African soccer stars, it believes the success of the company lies in the soccer enthusiast seeing prominent soccer stars playing in this colourful brand of soccer boots. The company was founded in 2019 by Musa Maluleka, an Honours student in Accountancy Science at the University of the Witwatersrand.
The company believes that everyone has a story to tell, it believes that a township kid can go and be a champion and shine on global stage. Hence it produces soccer boots that can withstand the gravel soccer fields.
The company acknowledges that very soccer player has their own unique story and source of inspiration; hence it believes that every soccer player should wear what truly resonates and represents them each time they step on the field. “We’re not designing shin guards or soccer boots, we’re crafting stories.” it said in a statement on the company’s website.
According to Maluleka entrepreneurship is a lonely business and not for the faint hearted. Venturing into business should involve thought, conceptualisation, design, designers, manufacturers and marketing. All these areas should be covered to maximum capability in order to see a glimpse of hope that your business is going to make it.
The company managed to win the General Business Category award in the 2019 competition. “Programmes like EDHE and contests like these are important because they provide a safety net for the survivalist, I am very grateful very grateful for the help I received from my university. According to Universities of South Africa the company also secured a contract to supply 40% of Orlando Pirates with their specially designed shin guards. The company also plans on expanding beyond the boots to a full range of branded sportswear and grow their existing customer base throughout the African continent.
