How Daytona Became The Sole Supplier Of Luxury Cars In South Africa. Daytona is a medium-sized, owner-managed business with an annual turnover in excess of R3.5 billion. The company has established a group of companies that provide the world’s most sought after luxury automotive brands. It is the sole importers of: Aston Martin, McLaren, Pagani, Rolls-Royce, Lotus and Koenigsegg. Through its focused sales and servicing of premium brands, it has established an extensive database of sports and luxury vehicle owners and high-net-worth individuals and is firmly entrenched in the luxury lifestyle community. Daytona’s vision is to reinforce its position as the preferred supplier of high-end luxury vehicles to the South African market by offering class-leading vehicle brands. Its strategy is to focus on key market segments, leveraging the strengths of its prime retail positions, niche operations, skilled staff and service expertise, all of which is based on the strength of its high-end client database.
Opened in 2005 by Justin Divaris, Daytona has risen in the South African car industry to become an asset to its clients. The Daytona brand prides itself on the ability to provide the highest levels of luxury and performance whilst continually providing world class service. Through this high level of service, the company has managed to lead the South African supercar market.
Daytona is proudly known as the brand custodian of choice for high-end sports and luxury vehicles in Sub-Saharan Africa. Its entrepreneurial spirit and passion for sports cars has created a unique ‘owner-operated’ business model; with personalised care and direct relationships with each client. It focuses most of its time, efforts and resources on constantly improving its service to its existing clients, including stock availability, customer experience, availability of parts, service appointments, roadside assistance services, warranty claim resolution and general personalised services that go beyond the call of duty. Daytona is home to state-of-the-art showroom and workshop facilities, with leading tools and equipment and efficient dedicated staff and operating systems.
All artisans within the Daytona service environment are internationally trained and certified by the respective manufacturer and multi-skilled in mechanical, assembly and vehicle diagnostics. The luxury lifestyle concept stems from the idea that luxury living is not just about owning luxury items; it is a way of life. Therefore, it has established a group of companies that provide the world’s most sought- after brands and, in doing so, caters for the different needs of its valued clients.
