4 Businesses Owned By Basetsana Kumalo
4 Businesses Owned By Basetsana Kumalo. Basetsana Julia “Bassie” Kumalo is a South African television personality, beauty pageant titleholder, businesswoman, and philanthropist. Her career began in 1990 when she was crowned Miss Soweto and Miss Black South Africa at the age of 16. Basetsana grew up in Soweto, being brought up by her mother who was a teacher and her father who was a bus driver. Her hard working, enterprising parents instilled the same values on her. Although she didn’t know which career path she will follow she was certain that she didn’t want to be poor. She sold boiled eggs after school, sold lollipops at school while other kids enjoyed break time, her and her sisters sold ice-cream and sandwiches on weekends at soccer stadiums. Below are the 4 businesses owned by Basetsana Kumalo.
Tswelopele Productions
Basetsana got the idea to pitch to make Top Billing an independent production, instead of being produced by SABC 3. She approached the then CEO of SABC, Zwelake Sisulu with her idea. Basetsana ended up successfully negotiated a six month contract to produce Top Billing under her own production company: Tswelopele Productions! The production company also produces shows like Top Travel and Pasella.
Connect Channel
A digital content and television production company that has been an Enterprise Development beneficiary of Multichoice Ltd and is led by Basetsana Kumalo and Clifford Elk. Connect TV develops content formats and produces digital content for TV and for mobile devices.
Basetsana Woman Investment Holdings
Basetsana Women Investment Holding Pty Ltd (BWIH) is dedicated to the development of women entrepreneurs both in South Africa and the rest of the African continent. It seeks to empower brilliant woman, with brilliant entrepreneurial ideas, fulfil their dreams in situations where they otherwise would not be able to see their dreams realised. A 100 % black woman owned company focused mainly in Resources, Property, Media and Telecommunications and IT. Formed 20 years ago, the company operated under Bajuma Marketing and Management and was re-branded in 2009.
Travel with Flair
A business venture that Basetsana and her sister Johanna are involved in is an award winning travel agency, which Basetsana joined in 2001. Some of its awards are the Africa’s Leading Travel Agency, Africa’s Leading Travel Management Company as well as South Africa’s leading management company at the WTA-Africa awards 2015.
