Thula Sindi Is A Luxury Brand That Targets Professional Women. “Taking you into a magical fantasy and capturing your imagination‘’, this is how the South African Fashion Industry describes Thula Sindi. A brand that truly represents what every woman wants. Thula Sindi creates exquisite and delicately crafted masterpieces. Woman’s clothing that is timeless, dynamic, elegant, trendy and sophisticated.
Thula Sindi is the founder and the head designer of Thula Sindi Trading Enterprise consumer goods, fashion and retail. He was born in Klerksdorp, Northwest province in South Africa. Thula Sindi graduated from the National School of the Arts in Johannesburg, and also studied at the London International School of Fashion (LISOF).
“I got two types of customers, she’s either super rich, or a lady who saved up R8000 ( around $600 ) for the dress,” South African fashion designer Thula Sindi told Forbes. Sindi managed to carve a niche for himself by hustling up a clientele which largely consists of female leaders across the fields of business and politics. While many of his counterparts design for the red carpet, he designs for the boardroom.
“I opened the second store in Pretoria because many politicians live here. We sell about 10 to 20 pieces of the collection online. I find that people treat e-commerce as window shopping. So they’ll check the prices online before they visit the store.” Sindi told Forbes in an interview.
The designs celebrate the female silhouette by way of different volumes, colourful fabrics, and romantic details. His designs – largely consisting of skirts and dresses, besides accessories and shirts – highlight a woman’s physical assets, without falling into the “sex sells” cliché. “its clothing women buy for themselves – not for others. It’s not fantasy clothing with high slits etc. It’s for women who want to look put together,” Sindi commented.
According to Forbes, Sindi largely relies on Instagram as a marketing tool. On the social media platform, he regularly posts pictures of happy customers dressed in his designs. “Social media is the new word of mouth. By posting pictures of satisfied customers on our Instagram page we also reach her circle of friends. And that circle will believe her, before they believe me.” Sindi added.