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Businesses Owned By Arthur Mafokate

Businesses Owned By Arthur Mafokate. Arthur Mafokate was born on the 10th of July and is the son of an Olympic equestrian and philanthropist Enos Mafokate. He was born in Soweto, Gauteng Province and his family later moved to Midrand. He became a backing dancer for artists including Brenda Fassie, Monwa & Son and Johnny Mokhali. In 1998 he won the Song of the Year for his song Oyi Oyi at the SAMA FNB Awards. Mafokate, credited as the King of Kwaito, was the first artist to win the South African Music Awards category of The Song Of The Year as voted for by the public. He was recognised for his contribution to this new generation of music at the 2007 FNB South African Music Awards. Below are some of the businesses owned by Arthur Mafokate.

999 Music

The label gave birth to Kwaito music a, then new genre of music that is still unique to South Africa. Kwaito has had significant influence on our music and culture since the early nineties. Kwaito led a post-Apartheid township subculture into the mainstream. In the backdrop of a transforming South Africa, Kwaito took shape in the township of Soweto, at the same time Nelson Mandela took office as the first democratically elected president of South Africa. The first Kwaito single to become a hit in South Africa was the song “Kaffir” by Arthur Mafokate, which illustrated the freedom of expression resulting from political liberation in South Africa. It has become a form of self-expression and a way of life—it is the way many South Africans dress, speak, and dance. It is a street style as lifestyle, where the music reflects life in the mainstream culture.

Celebrity bookings

Celebrity bookings can offer a wide range of additional services for all your entertainment needs including stage management, directing, choreography, production, script writing, stage, sound, lighting and even marketing and public relations. This is the artist management and booking agency that has revolutionised the South African entertainment industry. It has been instrumental in uncovering some of South Africa’s best artists and talent.

Roadshow Marketing

Roadshow Marketing specialises in a 360 degree approach to marketing. It believes in mobilising brands and taking them to “the people”, wherever they may be! Through the passion it puts into its work the company is able to not only communicate the given message but also to touch hearts, dazzle minds and create a lasting impression with the target market.

By Thomas Chiothamisi

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