Khona La Local Stores Seeks To Rebrand Township Spaza Shops
Khona La Local Stores Seeks To Rebrand Township Spaza Shops. Khona La Local Stores aims to transform the township and rural retail market. Local spazashops benefit by saving time and money whilst it also provides them with general business and financial skills. At Khona La Local Stores the aim is to transform the township and rural retail market. Local shops will enjoy various benefits which will see them saving time and money whilst being provided with the necessary training.
Through Khona La Local Stores, suppliers in the FMCG retailing space will have the opportunity to be part of a sustainable and socially responsible project – creating jobs, skills transfer and be a part of the process of effectively empowering disadvantaged groups especially women & youth. This will be done on an ongoing basis and at a fundamental level in both townships and rural areas across Southern Africa.
Mxolisi ‘G’ Buthelezi is the mastermind of the rebranding of the spaza shops countrywide. His aim is to harness their buying power through the network of Khona La Local Stores which will build a network of warehouses countrywide that will house the stock for the branded spaza shops to make delivery of stock easy and timeously.
Speaking at the official unveiling of the pioneering spaza shop at 3480 Onica Mashigo Street in Far Eastbank’s Phase 2, Alexandra, known now as Khona La (right here) Local Stores, Buthelezi told Alex News that this was the first of many branded spazas in the country. “I started in Alexandra as I have a special place in my heart for this iconic township as a son of the soil of Alex, and we are still going to brand nine more before we roll out the concept to other townships in Johannesburg and eventually other provinces and rural areas as well.”
“Owners of the spazas join the new network and we then rebrand their shops which remain their sole property but enjoy the power of bulk buying in order to obtain good deals from manufacturers in terms of lowered prices, to make them more price-competitive in the retail industry in the same way as other big-name stores,” Buthelezi added.
