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Online Beauty Store ARC Launches Its First Flagship Store In Sandton City

Online Beauty Store ARC Launches Its First Flagship Store In Sandton City. This week, luxury beauty destination, ARC, proudly swung open the doors to the biggest beauty-dedicated store in South Africa, located in the heart of Sandton City, Johannesburg. The store is an impressive 500 square meters and filled to the brim with the best in luxury makeup, skincare and fragrance. Housing the ultimate collection of global and local brands, including CHANEL, Dior, La Mer and Guerlain, it’s every beauty-lover’s dream. Also noteworthy are the exclusive brands: ARC proudly launches the long-awaited Huda Beauty, Wishful Skincare and Kayali fragrances into the country as the official stockist, as well as cult-followed favourites, Beauty Blender and Atelier Versace.

“We are thrilled to be able to bring ARC to life, despite the difficult and unpredictable circumstances of the global pandemic. ARC is truly a first of its kind in South Africa so, prepare to immerse yourself in our modern, energy-fuelled and beautifully-designed store. From launching new and exclusive brands into the country, to offering unique interactive experiences, it truly is a beauty wonderland!” Marketing Executive Kelly Fung told Pat On Brands.

According to Pat On Brands, customers can look forward to dedicated areas within the space for all their self-care needs. Browse the extensive collection of products in The Sanctuary, which offers a welcoming space for guests to find and develop their unique skincare routine, book a Dermalogica face mapping â session for an accurate skincare analysis or enjoy a treatment in the privacy of The Pod. At the core of the ARC brand is the championing of individuality and self-expression. Get creative at The Lab, an interactive space for testing newly-launched product, expert-hosted masterclasses or perfecting a new look.

ARC was founded in 2020 with a rebellious spirit, born from the belief that the world would be a more beautiful place if we embraced uniqueness and celebrated individuality. ARC is more than just South Africa’s first beauty destination, it’s also a one-of-a-kind world of discovery made up of the most-loved local and international brands and a wide, but carefully considered, selection of luxury products across all self-care needs; skincare, makeup, fragrance, body, men’s grooming, and of course accessories.

By Thomas Chiothamisi

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