Entrepreneur DJ Zinhle Breaks Down Why Celebs Only Gift Fellow Celebs Their Products
Entrepreneur DJ Zinhle Breaks Down Why Celebs Only Gift Fellow Celebs Their Products. South African DJ, producer, media personality, and business woman DJ Zinhle took to Twitter to explain why celebrities only gift fellow celebrities their products after they are launched.
The post read, “Gifting is a time-honoured method of getting exposure for your brand or product. Also known as seeding, gifting is the practice of sending product to a celebrity, publication or influencer, free of charge, in the hopes of securing publicity. Oftentimes the goal is to secure a social media post in support of the product.. A gifting campaign also serves to raise brand awareness & wider brand advocacy, soliciting word of mouth recommendations. Gifting is a marketing strategy used by a lot of brands.”
Prince Kaybee took to Twitter to criticise this method of marketing. The post read, “Another thing about celebrities is the disconnect to the fans, they can’t seem to put back value where they got it from. For instance you give away samples to celebrity friends and never to the people that bring the value, so now it creates a talking point but never an impact.”
Ntombezinhle Jiyane is a South African DJ, producer, media personality, and business woman, who is better known by her stage name DJ Zinhle. Her 2019 hit single “Umlilo” gained 5.1 million streams in just three months, and certified 3x platinum by the Recording industry of South Africa (RISA) and it was also voted as 2019’s Song of The Year. DJ Zinhle was chosen as the headline act for the inaugural Red Bull Music Experience in Cape Town.
DJ Zinhle has proved to be a good businesswoman as her businesses have been successful, she has also ventured into various types of businesses therefore increasing her streams of income, which is vital in achieving financial freedom. Every business has a way that it chooses to use to market its products, influencer marketing is another form of marketing tool that brands can use to further sell their products.
