How Chaos Theory Became An Award Winning Experiential Agency
How Chaos Theory Became An Award Winning Experiential Agency. Chaos Theory is an independent, award winning experiential agency with a unique channel agnostic approach to getting the job done. It uses its global experience to deliver award winning solutions across sponsorships, corporate events, pr stunts, conferences and live consumer facing events across Africa and the globe.
It is one of South Africa’s leading experiential solutions providers where creative concepts are inspired into action. Established in 2010, the key management team of Chaos Theory has over 20 years global experience in delivering memorable events for some of the world’s leading brands. It delivers approximately 200 projects a year direct-to‐client, aligned with other agencies or embedded inside client and agencies as specialist service providers. The company believes the modern-day customer has evolved, and historical methodology needs to adapt to keep pace for it to be relevant.
It believes brands need to stop interrupting consumers and become what they are interested in. It believes that real consumer engagement comes from forming passionate associations with brands through compelling and real content. It enjoys direct relationships with many of its clients, and are briefed and supply turn-key experiential strategies and solutions direct to end user.
Within the Agency environment the company operates like any normal third party supplier and take a brief as and when required. It responds to brief with a both detailed experiential proposal and line item budget. It provides transparent costing documents with clearly defined management fees and client specific reporting models.
It supplies an integrated agency activation team that compliments the existing agency AccMan and Creative. Dependent on work-load and client base it either places a dedicate resource in-house to work full time on agency experiential requirements or allocate a floating project team, on-call. Advantages of this model are an entirely integrated experiential solution from strategy and brainstorm forwards, bill-back to agency and the ability to increase billable studio and AccMan fees on additional out-of‐scope projects.
