How Kitchen Queens Is Offering A Platform To Businesses For Establishment Reviews
How Kitchen Queens Is Offering A Platform To Businesses For Establishment Reviews. Kitchen Queens was started by Maseeha Gani as an Instagram page in June 2015 to share recipes. The inspiration behind it was simply a passion for cooking and finding new, interesting, exciting and unique dishes to cook for families.
They then created WhatsApp groups where all members would share their pictures and recipes and the company would then upload it to Instagram. Three years later it has approximately 96000 followers on Instagram and have a great following on Facebook as well. Its followers include both males and females from primarily South Africa, as well as the United Kingdom, India, the United States and United Arab Emirates.
Kitchenqueens is now an established and registered business. Its Instagram and Facebook pages offer recipes, food establishment reviews, giveaways and keep people up with the latest in food-related gadgets and goodies! The business also serves as a social media marketing page, offering social media management, consulting and advertising. The whole aim and purpose of the page is to provide exciting food reviews, recipes as well as to help businesses grow via its social media marketing platform.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.
