Rapper Rouge Announces New Partnership With Cadbury

Rapper, author, and television presenter Rouge took to Instagram to announce her new partnership with Cadbury. The post read, “ANNOUNCEMENT TINGS! I just partnered with the Cadbury family for the third installment of #TasteTheAction.”

Rouge is a South African Rapper, Author, and Television presenter, her debut album The New Era Sessions, accompanied by a short film, received a South African Film and Television Award for Best Micro Budget Film. She started songwriting at the age of 12, which resulted in her taking part in acting, public speaking and poetry. She started rapping at the age of 19, when her friend suggested she should rap to her own R&B songs she composed. She attended the University of Pretoria, where she completed her degree in Drama & Film.

The New Era Sessions was released on September 8, 2017, which debuted no. 2 on the local iTunes charts. On September 15, 2017, she premiered the short film for the album as a video anthology and drama. The short film aired on MTV Base starring Atandwa Kani, Fikile Kani, Denise Zimba and herself. She released 5 singles from the album, including “Mbongo Zaka” and “Dololo”. The visual album won several accolades, including a South African Film and Television Award for Best Micro Budget Film Award, and a South African Music Award for Best Music Video of the Year.

Cadbury, formerly Cadbury’s and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain’s most successful exports.

By Thomas Chiothamisi