5 Successful Start-Ups Founded By South African Celebs
5 Successful Start-Ups Founded By South African Celebs. The South African entertainment industry has grown tremendously over the past few years. The industry has allowed some of the talent to become worldwide superstars in their respective fields. With this much success and attention the industry has seen, some of the celebrities in the industry have also manage to venture into entrepreneurship as they have established their own brands and have leveraged on their success in the entertainment industry to market their businesses to their fullest potential. Below are 5 successful start-ups founded by South African celebrities.
Thando Thabethe – Thabooty’s Underwear & Shapewear
Thabooty’s Underwear & Shapewear, founded by media personality Thando Thabethe, seeks to change the way women see underwear & shapewear forever. The company was also established to encourage women to celebrate themselves and practice self love as this will make them comfortable in their own bodies. The company has seen much success as it recently opened its first physical store in Dainfern Square, north of Johannesburg.
Zinhle Jiyane – Era By DJ Zinhle Jewellery
Era by DJ Zinhle is a timeless fashion-accessory brand founded in 2012 by South African House Music DJ, author DJ Zinhle. The brand Era, which embodies sophistication and style, started out as a time piece specific brand that has now expanded into a wide range of accessories. DJ Zinhle has managed to work hard to make sure that this brand is a success, the DJ also recently opened the first store of the brand at Mall of Africa.
Thapelo Mokoena – Nero Moments Wine
Nero Moments is a wine company that was established by South African Actor and businessman Thapelo Mokoena along with the Bosman family vineyards. The wine has Italian heritage as it was made from the Nero grape, the grape was named after Avola in the far south of Sicily, and its wines are compared to New World Shirazes, with sweet tannins and plum or peppery flavours. This wine brand has been nominated for the 2021 Drinks Business Awards in the United Kingdom.
Carol Bouwer – Carol Bouwer Luxury Handbags
Carol Bouwer Bags was founded by South African television presenter, producer and entrepreneur Carol Bouwer. The handbags are made in Cape Town using the very best materials South Africa has to offer. The company has trained its local team over many years so that their artisanal mastery will continue to grow as the brand grows.
Amanda DuPont – Lelive Skincare Range
Lelive was created in 2020 by Amanda Du-Pont. The name was inspired by Amanda’s unofficial Swazi name, and means ‘of the nation or world’, which was a perfect fit for the company because it is first and foremost about building a strong community that it supports, listens to and is guided by. This brand has also been successful in its own right as it partnered with Wellness Warehouse for its products to be sold in their stores nationwide.
