Media Personality Bontle Modiselle Secures Partnership With 4th Street Wine
Media Personality Bontle Modiselle Secures Partnership With 4th Street Wine. South African actress, television presenter, radio personality, dancer, choreographer, singer and model Bontle Modiselle took to Instagram to announce that she had partnered with 4th Street Wine to become the brand’s ambassador.
The post read, “Guys…guess what?!!!! I’m the official brand AMBASSADOR of @4thstreetwine! A BIG STORY! I wanna share this moment with you. So drop a “#Bontlex4thstreetwine” comment below if you would like me to take you and a partner out to special lunch. Choosing 5 people. Strictly no under 18s.”
When one becomes a brand ambassador, they then accept certain responsibilities that the company will give them; these responsibilities will mainly be on the promotion and marketing side of the business. Modiselle is employed by 4th Street Wine to represent the company in a positive light, and by doing so, she will be helping to increase brand’s awareness and sales. 4th Street Wine chose Modiselle to become its brand ambassador because it believes she embodies the company’s corporate identity in appearance, demeanour, values and ethics. This partnership will involve Modiselle using her ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more.
This partnership is set to be beneficial to both parties as they will be gaining what they intended to gain when entering the partnership. Modiselle will be responsible of making sure that she represents the brand in a manner that was agreed upon by both parties, this way they can avoid disputes that may lead to the termination of the contract.
Modiselle has been able to partner with different brands as their ambassadors, in 2018, it was announced that Modiselle was chosen as the face of Revlon South Africa, alongside actress Michelle Mosalakae and television presenters: Luthando Shosha and Kim Jayde Robinson. In their promotional commercial, she was featured as a dancing personality promoting the term “Dance Proof” concerning their ColourStay makeup.
