Media Personality Minnie Dlamini Announces New Partnership With Ipanema SA
Media Personality Minnie Dlamini Announces New Partnership With Ipanema SA. South African media personality Minnie Dlamini took to Instagram to announce that she has partnered with a sandals company called Ipanema. She explained how comfortable it is knowing that she is working with a company that cares about the environment as the company offers 100% recyclable sandals.
The post read, “I’m excited to announce that I’m the face of @ipanemasouthafrica. A brand that encompasses the summer beach girl that I am truly feels like home. Sustainability and social responsibility has always been very important to me. Working with a brand that is a 100% recyclable Vegan, committed to preserving the beauty of this planet and keeping every woman looking fashionable with technology that gives us lasting comfort. What more can one ask for? It’s time to own summer #SummerBelongsToIpanema”
Minnie Dlamini has been in the entertainment industry for many years now and since she entered she has been able to keep her brand credible which attracts a lot of brands to want to do business with her. This latest brand called Ipanema is a sandals company, the sandal and flip flop ranges are manufactured in Brazil and represent the vivid and colourful lifestyle that Brazil is known for. The collection is overflowing with the happy and exotic spirit of Brazilian beaches and culture.
With Minnie Dlamini’s huge influence in South Africa, the brand seeks to use her following so that they can gain more customers in the South African market. Brand endorsement deals do not just benefit the brand but also benefit the ambassador as well as they will be earning an extra income and they might also receive some of the products that the company is promoting. This also gives the ambassador a chance to work in a different industry and see how these big corporations work as they may want to build one of their own one day.
