RnB Singer Tellaman Announces Endorsement Deal With Bains Whisky
RnB Singer Tellaman Announces Endorsement Deal With Bains Whisky. Partnerships are meant to benefit all parties that enter into it, being a brand ambassador for a brand usually comes with a lot of campaigns that need to be done in order to advertise a product and use the ambassador’s influence to its fullest potential; this should benefit the brand as well as the ambassador.
RnB singer Tellaman took to Instagram to announce his new partnership with whisky brand Bains Whisky, the singer did not reveal much about the deal but he said more details will be released soon. The post read, “A @bainswhisky X Tellaman Experience is in the making. Check back soon for more.” Celebrities have been known to partner with brands that resonate with their own brands in order for then to elevate their careers or to simply earn some extra income. When brands choose which celebrities they want to partner with, they look for people with credible and reputable brands that have a clean public image as this will affect how people perceive the brand and its products.
Tellaman is a successful musician that has been able to capitalism on his fame to get deals and partnerships from companies, this way he is earning extra money and also keeping his brand relevant in the public eye. Brand campaigns usually attract a lot of media attention therefore this partnership is going to be lucrative for both brands as they will get more exposure to the public.
Bain’s is the first South African single grain whisky, made in Wellington. Bain’s has made an impressive debut in the UK, picking up a Gold Medal at the International Wine & Spirits Competition in 2010 and a Silver at the International Spirits Competition before crowning that with the title of World’s Best Grain Whisky at the World Whisky Awards. Bain’s single grain whisky is distilled and double matured at just one location, situated at the foot of the spectacular Bainskloof Pass – The James Sedgwick Distillery, the home of Bain’s, which is the only commercial whisky distillery in Africa.
