Clothing Start-Up DejaVu Clothing Aims To Build A Luxurious Fashion Empire
Clothing Start-Up DejaVu Clothing Aims To Build A Luxurious Fashion Empire. DejaVu Clothing has been known for its craftsmanship and luxury, but also for its creativity and most of all its passion. All its designs pay meticulous attention to detail. DejaVu exclusively designs garments to its client’s unique desires. Mostly inspired by many Italian designers combined with the beautiful landscape of Africa.
The company’s objectives are to build boutiques for its brand to make its clothing more accessible to its clients, have its own beauty parlour and a gentlemen’s club for the leisure of its most loyal clients, create a wardrobe for TV productions, create a learning institution for models and aspiring designers to prepare them for the fashion industry, impact the youth with programmes that will guide them into make their lives better and help them sustain themselves, sell its garments nationwide and supplying other boutiques with its garments. It also aims to host its very own fashion shows and pageants.
The company’s marketing approach is hands on. Meaning it engages with the public with a personal approach. One of its selling tactics is shop walk-ins and it publicises the shops on social media and direct referral to its clients. DejaVu Clothing’s monthly tours mean that it goes directly to the public, where it knows its clients are based and have things like sample sales and pop up shops. The company’s branded gazebos, garden umbrellas and banners speak its brand. It builds an elite client database by inviting its clients to excessive presentations e.g, Sample sales and by attending fashion related events to network and market its brand.
The company keeps its loyal clients by thanking them with complimentary gifts when they make referrals and keep supporting its brand. Its target market is from sophisticated people who wish to stand out in style and be presentable to celebrities more specifically those who attend elite events such as the Durban July and JnB MET award ceremony right up to students attending matrix farewell nights and couples getting married.
