Remy Martin SA Announces Partnership With Major League DJz
Remy Martin SA Announces Partnership With Major League DJz. Remy Martin South Africa took to Instagram to announce its partnership with Major League DJz. The company also announced that the partnership will see both brands working together on the Remy Producers: The Ultimate Balcony Mix.
The post read, “We’re honoured to be partnering with @majorleaguedjz on Rémy Producers: The Ultimate Balcony Mix. You could stand the chance of winning the ultimate balcony mix experience for you and 5 friends. @majorleaguedjz have all the tea – head over to your nearest bottle store or shop online for your favourite bottle of Rémy Martin. Take a pic of the till slip with your purchase and then visit re-my.co/win to enter! We’re looking forward to one hot summer Not for sale to persons under the age of 18. Drink responsibly. Aware.org.za”
This partnership will seek to bring the best balcony mix that the DJz have worked on, Major League DJz created a movement with the balcony mixes and they have been able to travel the world and host these balcony mixes in different venues, by doing this they are exporting South African music to the world. It comes as no surprise that a big brand such as Remy Martin has partnered with them. Remy Martin is a brand that seeks to instil itself in the current urban youth culture through its marketing strategies, these strategies keep their brand relevant to the market and therefore also benefits the business in terms of sales.
Major League DJz have been pioneering the exportation of South African music to the world and through partnerships like this they will be exposed to more resources that they can use to pursue the goals that they have set. Through this marketing strategy the alcohol brand is set to be exposed to the audience that Major League DJz is able to reach, which is a huge one considering their massive social media following and influence.
