Sneaker Brand VAYA Footwear Set To Open Its First Official Store
Sneaker Brand VAYA Footwear Set To Open Its First Official Store. South African sneaker brand VAYA Footwear took to Twitter to announce that it will be opening its first official store on the 6th of November 2021 at Newtown Junction Mall in Johannesburg.
The post read, “First VAYA Footwear official store launch Join us this Saturday as we launch our 1st store at Newtown Junction Mall In Johannesburg Like all great stories, ours also began with a dream and was followed by GOING FOR IT. #Go4it” The VAYA Footwear project is a sneaker business with the primary goal of igniting the hustle fire and ambition in the hearts of South Africans. The word VAYA is a South African township slang which means “go”, “to go” or “going”. This common word can also be used as motivation to “Go get it!” which actually translates to “chase or go after your dreams.” The company believes that in the township, sneakers tell the people’s story, and more importantly, they also reveal their ambitions and aspirations as they are a source of confidence.
It is from this knowledge that the founder started VAYA footwear to design and make sneakers that celebrate who people are and give them the confidence in going after their dreams. VAYA Footwear was founded in 2019 with the goal of inspiring people to go after their dreams. With the opening of it’s first official store, the company is certainly living up to its goal. Through the launch of its first store, the company is showing people that achieving goals and dreams is possible only of people are willing to be determined towards achieving those set goals.
VAYA Footwear will receive a lot of exposure when it opens its store s it will be situated in busy mall where a lot of people shop at. This shows that the company thought well about the location of their store as this would serve as indirect marketing.
