Football Club Mamelodi Sundowns Announces Multi-Year Partnership With Global Nutrition Company Herbalife
Football Club Mamelodi Sundowns Announces Multi-Year Partnership With Global Nutrition Company Herbalife. South African football club Mamelodi Sundowns took to Instagram to announce its new multi-year partnership with global nutrition company Herbalife. The club also stated that this is the first time that the nutrition company has marked its commercial footprint on the continent.
The post read, “New Sponsor Announcement Global nutrition company, @herbalifesouthafrica Nutrition and South Africa’s most successful PSL Club, Mamelodi Sundowns FC, have announced an exciting multi-year partnership, making it the first time the internationally renowned company marks its commercial footprint on the continent.”
Mamelodi Sundowns is a football club that aims to carve out a legacy that not only focuses on football but it also aims to build a brand that resonates to everyone that loves sports and fitness. This partnership is very strategic as it aims to put Sundowns into another level in terms of top African football clubs. The club announced earlier this year that it had partnered with Jay-Z’s Roc Nation Sports and the deal entailed that they seek to make Mamelodi Sundowns on of the strongest football brands, not just in Africa but the world.
“Mamelodi Sundowns is delighted to welcome the club’s first ever nutrition partner to our team of champions. Herbalife Nutrition is a globally recognised company that sets the standard in its industry; and like Bafana Ba Style, they are an ambitious organization that seeks to inspire others through what they do. In addition to our mutual commitment to excellence, we both consider our communities as family and see our supporters as our most important partner. In sports, as in life, what you put in is what you get out. At Mamelodi Sundowns, our vision is to become Africa’s best Football Club; and with the support of Herbalife Nutrition, we now have the products available to perform at our best.” Mamelodi Sundowns chairman Tlhopie Motsepe said in a statement.
The partnership with Herbalife is something that will give Sundowns a good brand image association as they will be doing a series of campaigns throughout the term of the partnership and this will aim to show how the two brands correlate. Football is a fitness sport so this partnership entails Herbalife integrating its products to cater to the specific needs of footballers so that they can also tap into that market.
