SA Rapper Nasty C Announces New Partnership With Johnnie Walker
SA Rapper Nasty C Announces New Partnership With Johnnie Walker. South African rapper Nasty C took to Instagram to announce his new partnership with Johnnie Walker SA. The post read, “We’re gonna keep walking and we will let the world know! It’s not every day you stride with the best and I’m proud to officially announce my partnership with @johnniewalkersa Let’s Keep Walking into the hottest summer ever!!!!”
Nasty C is a rapper that got into the entertainment industry and he kept on advancing his career. He has managed to establish himself as one of the leading South African hip hop artist and he has built a brand that is credible and that can attract a lot of brands for collaborations. This is because the rapper has a huge following on social media and he is able to influence his fanbase.
When an artist signs partnerships with brands, they are leveraging mostly on their influence on the public, the more influence the artists has on the masses, they can be able to secure lucrative deals with big corporations. This is because these corporations are looking to sell their products and reach as many people as possible, therefore signing a partnership deal with a musician or someone famous is will guarantee them the exposure and reach to that particular person’s fanbase.
Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 ml bottles in 2016 (156.6 million litres). This may be the beginning of a fruitful business partnership between Nasty C and Johnnie Walker, as both parties will be keen to see the partnership succeed.
