South African Celebrity Chef Siba Mtongana Announces Her New Kitchenware Brand Called ‘Siba At Home’
South African Celebrity Chef Siba Mtongana Announces Her New Kitchenware Brand Called ‘Siba At Home’. South African celebrity chef Siba Mtongana took to Twitter to announce the launch of her new kitchenware brand called ‘Siba At Home’. She expressed how excited she is about the new venture as she had been working on it for the past two years.
The post read, “ANNOUNCEMENT! The secret is finally out… Ladies and gentlemen I present to you #SibaAtHome brand and products… my new range of kitchenware we’ve been quietly and passionately working on for the past 2 years that’s exclusively available at @homewarestore now out!”
Mtongana is someone that is passionate about the cooking industry as she is a celebrity chef, she is also showing that she also has entrepreneurial aspirations and she is willing to invest in them. With this kitchenware brand, Mtongana seeks to contribute to the growth of the cooking industry as she so showing that creating one’s products is something possible, therefore other chef’s can also try out other entrepreneurial ventures that are within their passion.
Creating a brand in an industry that one is passionate about allows them to dedicate themselves to the project even before they see the realisation of it just like Mtongana did with her kitchenware brand. This also highlights the amount of preparation that aspiring entrepreneurs need to consider before starting their business as they would have researched and gained enough knowledge to make their business a success.
Siba Mtongana is also a television presenter known as the host of the Cooking Channel show Siba’s Table. She is currently a judge on Chopped South Africa, alongside Jenny Morris and David van Staden. Mtongana is not someone that likes to put all their eggs in one basket as all entrepreneurs shouldn’t, this shows that she has diversified her streams of income so that she is still financially stable when or if a business/venture doesn’t do well.
