2021’s Most Valuable Brand In South Africa Announced
2021’s Most Valuable Brand In South Africa Announced. Financial services giant First National Bank (FNB) has been name the most valuable brand of 2021 by the ‘Kantar BrandZ’s Most Valuable South African Brands’ ranking.
First National Bank has again outperformed its rivals, with a brand value of $2.7 billion in the fourth Kantar BrandZ ranking of South African-born most valuable brands. Vodacom moved up the ranking to No.2 with a brand value of $2.57 billion, with beer brand Castle holding steady at No.3 with a brand value of $2.52 billion.
Kantar undertook new brand structures analysis to identify the drivers behind building a meaningfully different and salient brand. To complete the brand equity equation, brands need to address issues of responsibility and purpose. Kantar’s Analytics Practice unpicked these drivers of building meaningfully different and salient brands to find that strong brands both meet the expectations of new users and continually deliver a superior experience to regular users, as the memories laid down by these experiences are the foundation of equity.
Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business’ financial performance. Kantar’s annual global and local brand valuation rankings combine rigorously analysed financial data, with extensive brand equity research. Since 1998, BrandZ has shared brand-building insights with business leaders based on interviews with 4 million consumers, for 18,000 brands in 51 markets, including opinions from 31,335 South African consumers on 660 brands in 47 categories.
FNB is a company that was named the most valuable company in 2020 and in 2021, it has shown that it has been growing steadily in the last few years as it met most of the targets it set out to achieve. The targets achieved allowed the company to have the best competitive edge over all the other companies.
