Inga Atelier Founder Inga Gubeka Reveals Plans Of Opening The Brand’s First Showroom
Inga Atelier Founder Inga Gubeka Reveals Plans Of Opening The Brand’s First Showroom. South African entrepreneur and founder of Inga Atelier Inga Gubeka took to Twitter to announce plans of opening the brand’s first showroom in New Doornfontein Johannesburg.
The post read, “New Inga Atelier showroom almost finished. We will be taking our clients on tour at our factory to show them how our products are made and the finished product displayed at our showroom.” This showroom will seek to make sure that it provides a unique shopping experience for the brand’s customers.
The brand seeks to give its customers a tour of its factory and reveal how their products are made from start to finish. This will make the customers be even more loyal to the brand as they will develop a different appreciation for the products since they saw what goes into making the best Inga Atelier product. Having a showroom gives customers a physical place they can go to in order to buy products, this is convenient for a lot of people as not everyone uses online shopping, some people still prefer going to a physical store to buy their products and this showroom would be catering to those customers.
One of the users commented on the post enquiring about how Cape Town customers will be accommodated. Gubeka replied that for now there are no plans of opening the showroom in Cape Town. However if Gubeka wants to increase the reach of his brand he has to expand his business beyond Johannesburg as they are people in regions like Cape Town who are keen on supporting and this may be a huge market that he is not tapping into.
The Inga Atelier brand aspires to show the world what Africa is capable of. Providing contemporary African luxury, able to stand shoulder to shoulder with the traditional luxury brands. Proving old assumptions wrong, and carving out a new path for the old world.
