Massmart Announces The Acquisition Of Grocery Delivery Start-Up OneCart
Massmart Announces The Acquisition Of Grocery Delivery Start-Up OneCart. South African holding firm Massmart has announced that it has acquired the grocery delivery startup called OneCart. Massmart is pleased to have reached an agreement to acquire 87.5% of the issued shares in OneCart.
As a fast-moving consumer goods marketplace and logistics platform, OneCart partners with leading retailers in South Africa to enable fast, flexible and efficient online sales and home delivery to consumers across the country. This transaction adds another dimension to Massmart’s omni-channel retail offering and enhances their strategy of meeting customers where they want to be met.
Vice-President: Group eCommerce at Massmart, Sylvester John said on the company’s website, “We are excited by the opportunities that this acquisition presents. eCommerce continues to grow rapidly, both in South Africa and for Massmart, contributing up to 3-4% participation in overall retail sales. We don’t expect this growth trend to change and have embarked on implementing the fundamental building blocks required for a strong ecommerce offering. This includes, but is not limited to, on demand retail.”
“It is our intention to maintain and grow the diverse and competitive retail composition of the OneCart platform whilst also investing significantly in the underlying technical platform, in-store picking processes and last mile distribution toward further enhancing the customer experience. We look forward to supporting and learning from the team at OneCart and expanding our ability to serve customers more effectively,” John added. Through this acquisition Massmart aims to use OneCart’s skills in order to improve the service that it provides to South Africans. OneCart has made it easy for people to access the goods that they bought online through through its delivery service.
Massmart will look to incorporate the skills et that OneCart provides to all of its retail brands as it seeks to solidify that it always puts the needs to the customer first because it priorities the customer’s shopping experience.
