Pearl Thusi’s Black Rose Gin Partners With Sumo Night Club
Pearl Thusi’s Black Rose Gin Partners With Sumo Night Club. South African media personality Pearl Thusi took to Instagram to announce that her Black Rose Gin alcohol brand has partnered with Sumo Night Club. This partnership will see Black Rose Gin being sold at the night club.
The post read, “ I hit the streets for New Year’s Eve to celebrate at @sumonightclub with my people. What a beautiful night to kick off what’s going to be an amazing year! If you didn’t already know, you can order @blackrosegin at @sumonightclub!”
Pearl Thusi announced last year that she has acquired equity in the Black Rose Gin alcohol brand, since this announcement Thusi has been on a mission to market the brand and increase its reach and brand value. The brand has been available online on platforms such as Takealot, it has now decided that it seeks to cater for people who go to clubs, which is a smart business move as there are potentially more people who will buy the brand at a club than at a store.
Introducing the brand to club goers and making sure that it is marketed in a proper way will give the brand a chance to grow its customer base in the club scene. This partnership could set a precedent for other clubs to follow and partner with the brand, provided that this partnership with Sumo Night Club does well.
Throughout her career Pearl Thusi has shown that she is a savvy businesswoman that is able to build a sustainable business. With this type of branding and marketing, the Black Rose Gin brand will grow in popularity and sales and its demand might increase. Entrepreneurs always have to have new strategies they can use in order to sell their products, Thusi is not only leveraging her huge following to market the brand but she is actively building partnerships that will grow the business in the long run.
