SA Billionaire Patrice Motsepe Ventures Into The Wine Industry
SA Billionaire Patrice Motsepe Ventures Into The Wine Industry. It has been reported by News24 that South African Billionaire Patrice Motsepe has ventured into the wine industry as he has purchased a luxury wine farm called Hidden Valley wine farm in the Western Cape.
Patrice Motsepe has been known to be a businessman with a diversified investment portfolio, through the companies he owns and the ones he has invested in. This has enabled him to rise to be one of the wealthiest South Africans. Motsepe has been investing in a lot of industries not only for monetary value but he seeks to bring significant change to the industries or companies he acquires. This was shown when he acquired Mamelodi Sundowns and turned it into one of the most prominent teams in African football.
Motsepe will seek to do the same with the wine farm he has acquired, this is because he has enough resources to invest into the farm for it to become the leader in the industry. The farm has already been functioning and it has modern architecture which makes use of natural elements of rock and wood, surrounded by indigenous valley and slopes of vineyard rows. Its elegant, handcrafted wines are the culmination of superior terroir, meticulous selection in the vineyards and gentle winemaking practices. Hidden Valley wines are, therefore, made in a non-interventionist manner, subscribing to a philosophy of ‘Less is More’, as part of its endeavour to create wines that express a sense of place.
The farm’s vineyards, situated on the northern slopes of the Helderberg Mountains in Stellenbosch, are planted on ancient, decomposed granite soils, consisting of deep fertile Oakleaf and Tukulu profiles. The soil and the fact that it is 269m above sea level, together with the cool sea breeze result in a very unique and extremely sought after terroir.
The wine industry is a very difficult industry to enter and be successful in, however with Motsepe, this will be a venture that will be lucrative as he can put up the capital that is needed in order to grow the business and see the return on his investment.
