SA Entrepreneur Gcina Madonsela Highlights The Basic Skills Entrepreneurs Need To Start A Business
SA Entrepreneur Gcina Madonsela Highlights The Basic Skills Entrepreneurs Need To Start A Business. Starting and maintaining a business is not something easy to do, this requires a person who has some business skills that have helped them to have an entrepreneurial mindset and to establish their own business.
In an interview with eNCA, South African entrepreneur and founder of Small Business Runway, Gcina Madonsela highlighted the basic skills that entrepreneurs need to start a business. She said, “The gap is where many be we don’t have a lot of education, we don’t have a lot of people meeting, connecting to talk about the reality that’s happening on the ground. The reality of that we need to be teaching entrepreneurs the basic skills of selling, the basic skills of marketing and the basic skills of maneuvering the digital space”
Madonsela created her company so that it can provide a space for entrepreneurs to share valuable information about how to go about when one wants to establish a business that will be sustainable for the long. This will create an environment that is very friendly to entrepreneurs as they will be guided as well as receive credible information. The skills that Madonsela mentioned are needed in order for a business to thrive in this day and age.
Every entrepreneur needs to posses the basic skill of selling as this will get them started with the business, once they start selling, the business has already started and now other skills are needed in order to take it to the next level. As one is establishing the business, they have to realise that they also need to acquire the skill of Marketing, marketing skills can help entrepreneurs position their brand in such a manner that it attracts customers.
The third skill set that Madonsela touched on is also very important as this shows if an entrepreneur is able to adapt to the changes and embrace the new ways of doing things. Being able to manoeuvre the digital space and maximising what the digital world can bring to a business.
