South African Start-Up CompariSure Details Its Plans Of Diversifying Beyond Financial Services
South African Start-Up CompariSure Details Its Plans Of Diversifying Beyond Financial Services. South African Start-Up CompariSure announced that it has raised R15 million ($980,000) from Cape Town based HAVAÍC and 4Di in a Pre-Series A funding round lead by HAVAÍC. With this funding the company shared that it plans on growing so that it can enter other business sectors beyond financial services.
It is looking into offering services to assist in call centre automation, sales force management and market research. It is not only expanding its business sectors but it is also planning to expand to other regions in South Africa. Matt Kloos, CompariSure co-founder and CFO told Venture Burn that, “This investment round is an important milestone for us and will allow us to continue reshaping the way South Africans interact online. The HAVAÍC team brings a wealth of expertise and experience to the table, and we are very excited to have them joining as a shareholder and board member. We are also incredibly grateful for the ongoing support from our earliest backers 4Di Capital, whose follow-on investment signals a strong, reaffirmed belief in what we are building at CompariSure.”
The company designs and creates custom, built-for-purpose chatbot implementations for financial services providers. While these could fulfill any purpose, from sales to client servicing, it specialises in sales and digital distribution. It’s conversational technology allows providers to broaden customer reach while driving down operating costs and also giving the end-consumer that “wow” factor and smooth customer experience that has become essential for success in the new digital economy.
A lot of companies seek to diversify the services they offer because it seeks to make a impact that is more broad. Through this the company is able to assess which sectors are doing well and are more lucrative than others. With the funds that it has received CompariSure will be able to explore other business sectors that may be beneficial to the growth of the company.
