Africa’s Leading Entertainment Company Multichoice Announces Partnership With Microsoft
Africa’s Leading Entertainment Company Multichoice Announces Partnership With Microsoft. Africa’s leading entertainment company Multichoice announced that it has collaborated with Microsoft to deliver a ground-breaking project to setup Multichoice’s group-wide data and analytics environment to be agile, future-proof and scalable.
The benchmark project, putting MultiChoice among the top ten companies in the world in terms of deployments of Microsoft’s new Synapse technology, will take Multichoice analytics to the next level and give the group deeper insights, faster, to better serve millions of viewers.
According to Multichoice, the project, codenamed ‘Vibranium’ for the fictional Wakanda metal with extraordinary abilities to absorb, store, manipulate and release large amounts of kinetic energy, sought to achieve the same power from data across the Multichoice group. The group, already mature in its data analytics strategy, was challenged in that it has numerous data and analytics teams working across the group’s businesses across Africa.
The company partnered with Microsoft to implement aspects of its enterprise data strategy across the group, including data management, modern data architecture, BI and advanced analytics and more modern ways of work. MultiChoice sought to introduce DataOps with continuous integration and delivery, and it needed disparate data and analytics teams to quickly and independently develop new solutions and deploy them into production. Instead of taking a traditional layered approach, MultiChoice opted for a more agile approach in which solutions are delivered in slivers for immediate value, then expanded for incremental value.
Since it was rolled out during the early stages of the Covid-19 lockdown, the Vibranium project will continually evolve as technologies and demands change, said MultiChoice. The new principles and systems required some upskilling in partnership with Microsoft, but the Group’s data analysts report that they are excited about the new tools at their disposal to deliver on MultiChoice’s requirements. The Group is already benefiting from the ability to deliver deep insights faster, with a new ability to develop incrementally instead of waiting months for a solution.
