Fashion Brand Ascend Label Announces Collaboration With Local Visual Artist Elliot Sithole
Fashion Brand Ascend Label Announces Collaboration With Local Visual Artist Elliot Sithole. It is known that collaboration brings about growth and more value, South African fashion brand Ascend Label took to Twitter to announce that it has collaborated with local visual artist by the name of Elliot Sithole. The collaboration will bring a unique t-shirt to the market with Sithole’s painting.
The post read, “We are proud to announce our T-shirt collaboration with Elliot Sithole @ElliotSithole1,a Johannesburg based artist from Soweto who has been painting from a young age. He has very unique technique using oil paint, his style is defined as African contemporary.” By collaborating with Sithole, Ascend Label seeks to distinguish itself as it will be offering clothing that has unique designs. This is a brilliant marketing strategy as people will get to experience a clothing brand that does things differently.
By doing this collaboration the label in also uplifting visual artists as they will see through Sithole that there are different business opportunities they can explore in the clothing industry, this will ignite a lot of ideas from other creatives who also see this as a viable option for marketing a business. Sithole is also am entrepreneur in his own right as he is the co-founder of C Mind Space, which is a digital content agency. Since he so also an entrepreneur, he understand the importance of having a distinct brand, if a brand is distinct it is able to attract more customers as it will standout in a market where most brands are doing the same thing.
Ascend Label is a brand that was founded by Nicole Ncube, a 22 year old young lady from Soweto with big dreams of redefining luxury streetwear to South Africa and the world. Being part of the fashion industry has always been a passion of hers, as she knew she belonged there, be it fashion modelling or designing she just knew she had to be part of the fashion industry. With the desire not dying down, Ncube managed to build Ascend Label to fulfil her dreams.
