Founder Of Raizcorp Allon Raiz Explains How An Entrepreneur’s Negative Personal Brand Can Damage Their Business
Founder Of Raizcorp Allon Raiz Explains How An Entrepreneur’s Negative Personal Brand Can Damage Their Business. South African entrepreneur and founder of Raizcorp Allon Raiz took to Twitter to explain how an entrepreneur’s negative personal brand can damage their business. Raiz highlights that even if the things that are giving the entrepreneur a negative personal brand are not true, they can still be negatively affected by them for years.
The post read, “Having a negative personal brand remains for years and damages your business even if it’s not still true. The only way to reverse it is to deliberately, authenticly, consistently and openly build an alternative personal brand.” This is why it’s important for entrepreneurs or anyone that has a personal brand to protect their image as having really negative publicity can affect how people perceive them and they might lose certain business deals.
This has happened to a lot of entrepreneurs and public figures who rely on having a credible reputation to secure job opportunities or business opportunities. If an entrepreneur is the face of their business, they should understand that when there are positive news about their personal brand, it will affect their business positively and if there are negative news about their personal brand, their business will also suffer. This shows how personal branding can dictate whether an entrepreneur can be successful or not.
A lot of people are conservative and when they see something that opposes what they belive in they will not want to be associated with it, this could also be that they do not want their own personal brand to suffer. Raiz shares that entrepreneurs can build an alternative personal brand in order to reverse the negative publicity. Raiz understands how people think and most people do not care what the facts are about a negative story around a public figure as they will believe anything off face value.
