MTN Announces Its Rebranding From A Telecommunications Company To A Technology Company
MTN Announces Its Rebranding From A Telecommunications Company To A Technology Company. It has been reported that telecommunications giant MTN has changed it logo which signifies that it is also changing from a telecommunications company to a technology company.
“MTN Group’s Ambition 2025, aimed at ‘Leading digital platforms for Africa’s progress’ has ushered in a new look that is aligned to our evolution from a telecommunications company to a technology company underpinned by one simple, consistent, yet striking brand. Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February. The campaign is inspired by an insight that doing is a bridge between can and done, because all progress comes from action.” MTN chief sustainability and corporate affairs officer Nompilo Morafo told Business Tech.
MTN Group Limited, formerly M-Cell, is a South African multinational mobile telecommunications company, operating in many African and Asian countries. Its head office is in Johannesburg. As of December 2020, MTN recorded 280 million subscribers, making it the 8th largest mobile network operator in the world, and the largest in Africa. Active in over 20 countries, one-third of the company’s revenue comes from Nigeria, where it holds about 35% market share.
“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February,” Morafo added. With this rebranding that is going to be fully revealed by the end of February 2022, MTN aims to signify where the company seeks to fit itself in the ever changing African technological landscape. With this transformation, MTN will not only offer telecommunications services but it will also offer other technology based solutions that seeks to also advance the industry especially in Africa.
The company aims to compete not just in the telecommunications industry but it seeks to broaden its reach so that more people can be impacted by the technological solutions it aims to introduce to the public.
