SA Actress Pearl Thusi Reflects On Her Alcohol Brand ‘Black Rose Gin’ Being Available At Konka Soweto
SA Actress Pearl Thusi Reflects On Her Alcohol Brand ‘Black Rose Gin’ Being Available At Konka Soweto. South African entrepreneur and actress Pearl Thusi took to Twitter to reflect on her alcohol brand ‘Black Rose Gin’ being available at Konka Soweto. She believes that by supporting her brand, Konka is helping her feed her kids.
The post read, “The fact that Black Rose is available at Konka is those guys helping me feed my kids, Coz I own this! Thanks guys! #weareblackroses growing from the f’ing concrete!!!” Pearl Thusi acuqirured a stake in Blcak Rose Gin and since then she has been able to partner with various retail stores and clubs so that her Black Rose Gin can be available there. Thusi realises that people are supporting her brand as she points outs that the brand is growing.
Since Thusi acquired some equity in the alcohol brand, she has been able to take it to the mainstream as she used her celebrity status and the following she has built to make sure that the brand receives as much exposure as it can. Owning a part of the brand is incentivising Thusi to work even harder as she knows that when the company makes profits she will also benefit as the company is part of her business investment portfolio.
Thusi also knows that the alcohol industry is very lucrative so that is why she is making sure that the brand becomes a success. She also knows that this is a business that can be sustainable for the long term period hence she can pass it on to her family. Thusi has ventured into various business industries before therefore she understands the importance of marketing and product placement, by partnering with Konka Soweto, the brand will be exposed to a lot of people that regularly go to Konka and they will want to try it as soon as they recognise that it is owned by Thusi. Konka Soweto has built its brand to be very big in South Africa and Black Rose Gin’s association with it will only provide the alcohol brand with a lot of exposure.
