SA Entrepreneur Siphumelelo Kwinana Shares What His Fashion Brand ‘Phat SiiFashion’ Seeks To Embrace In The Industry
SA Entrepreneur Siphumelelo Kwinana Shares What His Fashion Brand ‘Phat SiiFashion’ Seeks To Embrace In The Industry. South African entrepreneur and founder of ‘Phat SiiFashion’ Siphumelelo Kwinana took to Twitter to share what his fashion startup seeks to embrace in the fashion industry. Kwinana is very clear that he wants his brand to celebrate and embrace African diversity and authentic cultures.
The post read, “I finally started my Fashion brand @phat_siiFashion which aims to celebrate African Diversity and authentic cultures. I WILL BE RAISING MY GLASS UP #CastleDoubleMalt #TasteLikeAWin” This shows that Kwinana is a creative that believes that it is important for art to represent people and the cultures that are in the in the world. This also shows that the creative is aware of the differences that people have and the different cultures that can be used to draw inspiration from. Through his fashion brand Kwinana seeks to incorporate African designs as they are becoming more and more popular in modern fashion.
There are a lot of people who are interested in celebrating authentic African cultures and this company is aiming to penetrate this market, this can be achieved as its goal is to also embrace authentic African cultures through the designs of their clothing. Kwinana will find that this niche market has vast potential for growth as people are becoming interested in what African creatives and businesses have to offer in the global market.
Kwinana is also the founding Director of Phat Sii Investments Group and Phat Sii Fashion brand which aims to unite African Culture Wear with Urban Culture Wear. He is a businessman that is willing to invest in showcasing the value that the African fashion industry can offer to the world. More and more fashion designers are going to be influenced to incorporate African cultures into their designs as they will become more and more popular judging from how the Fashion industry in the African continent has grown over the past few years.
