SA Football Club Kaizer Chiefs Announces New Multi-Million Rand Partnership With Toyota
SA Football Club Kaizer Chiefs Announces New Multi-Million Rand Partnership With Toyota. South African football club Kaizer Chiefs took to Instagram to announce its new multimillion Rand partnership with Toyota SA. This deal will see the Toyota logo being visible on the Kaizer Chiefs jersey as the club’s official sponsor.
The post read, “ Toyota solidifies its partnership with Chiefs to include Jersey Branding Toyota South Africa Motors (TSAM) and Kaizer Chiefs Football Club are pleased to announce that their existing partnership agreement will now include the manufacturer’s logo on the Amakhosi jersey.” The club said that players will start wearing the newly branded jerseys from 26 February when they take on Baroka FC in a DStv Premiership clash at the Peter Mokaba Stadium in Polokwane.
“It is thrilling for us to once again align with a multinational company such as Toyota, that is so prevalently invested in the growth of sport in South Africa and the world. Our partnership is an example of how two brands who are trusted by their customers/supporters can come together in order to deliver value for each other and we have no doubt that this new positioning will see us continue to deliver for each other. We are looking forward to more exciting collaborations with team Toyota and we will again work toward taking millions of our supporters with on this journey. We will soon be announcing some great initiatives that will benefit them when they return to stadiums and on digital platforms. This way we will continue to ‘lead the way.’” Kaizer Chiefs Marketing & Commercial Director Jessica Motaung said in a statement.
The existing partnership saw Toyota providing the Club with 20 vehicles to meet all Kaizer Chiefs’ transportation requirements at inception. With the updated deal, Toyota has added an additional 10 vehicles to the Chiefs fleet – all branded in the famous gold and black colours of the club. The fleet ranges from hatchbacks, sedans, SUVs, bakkies to panel vans and minibuses. The new deal will also have a sizeable cash component which will help the Club with its day-to-day operations.
