SA Rapper Cassper Nyovest Explains Why The Sneaker And Liquor Business Was A Perfect Match For Him
SA Rapper Cassper Nyovest Explains Why The Sneaker And Liquor Business Was A Perfect Match For Him. South African musician and entrepreneur Cassper Nyovest took to Twitter to explain why the sneaker and liquor business was a perfect match for him. This comes after he launched both his ‘#990’ sneakers with Drip Footwear and his alcohol brand Billiato last year.
The post read, “The sneaker business and the liquor business was a perfect match for me. I make dope shit that I would actually wear and drink and I share it with those who have a similar taste. I’m just having fun and there’s nothing that brings me joy like seeing yall use & enjoy the products. Both businesses are doing well & are already making profit which is so encouraging cause I haven’t even been trading for a year. The potential is immense and I can’t wait to express all these ideas that I have. The support my people have given me is overwhelming. Thank you all!!”
Cassper Nyovest has always been a business minded musician in that he explored most of the business opportunities that were available to him. He worked with some of the biggest companies in South Africa and managed to build his brand to be as big as it is today. He only launched his sneaker and liquor businesses last year but he says the brands are already making profit and are showing a lot of potential for growth.
It is known that the sneaker and alcohol industry is a very lucrative sector that when one builds or creates a business that is good at what it does, they can be successful and make a lot of money, however these industries also come with their own challenges and it can take a long time for most companies to begin making profit. Cassper has managed to leverage the brand he has built throughout the years to be able to launch these products in such as short space of time and receive support that enables the businesses to be making profits, this is something that shows that thinking long term about one’s business ventures always pays off.
