The Drip Group Announces The Launch Of A New Brand Called Domain Jeans
The Drip Group Announces The Launch Of A New Brand Called Domain Jeans. The Drip Group the parent company of Drip Footwear, Root Of Fame and Kiddies Republic has announced that it will be launching a new brand store called Domain Jeans. The first store is set to be launched in May 2022.
The post read, “Telling a South African Story through Fashion, Lifestyle and Culture. Although our Heritage is Denim, we promise to not end it there. We are @TheDripGroupCo Brand, launching our 1st Store in May. DOMAIN, there can only be 1.” The Drip Group is a company that is determined to create a lot of employment opportunities for people as it is launching new brands under the company. The founder Lekau Sehoana announced that he will be stepping down as CEO of Drip Footwear and take over as the Executive Chairman of The Drip Group, this change also brought about the launch of Kiddies Republic and now the company has added another brand.
The Drip brand has grown tremendously over the last few years and now it has become a big conglomerate that not only has two successful brands already but it is planning on launching more brands in the future. Sehoana is a businessman that has a vision of creating a lot of brands that will not only benefit the customers but he plans on scaling these brands to be fully functional as their own business entities so that they can grow to compete with some of the biggest companies in South Africa.
Sehoana also mentioned that with all the changes and developments that the company is going through, it seeks to also enter the international market, and with the way the company is structured now, it will be easier for the company to focus on entering the international market.
