Founder Of Uniq Brows Unaiza Suliman Highlights The Importance Of Trial And Error In Building A Business
Founder Of Uniq Brows Unaiza Suliman Highlights The Importance Of Trial And Error In Building A Business. In an interview with SB Biz Banking, South African entrepreneur and founder of Uniq Brows Unaiza Suliman highlighted the importance of trial and error when one is building a business.
She said, “I have failed multiple times to be where I am right now, there is no text book hardened fast rule, it’s trial and error, I had applied a lot of marketing strategies to acquire and retain the customer. So the client acquisition is an ongoing process, you have got to work on it all the time, it’s not something you do once off and that’s it.” UniQBrows, Masters of Brow & Lash Design, was founded by South Africa’s Brow Queen, Unaiza Suliman.
The company is a no-appointment, express grooming service with expertly trained technicians offering male and female grooming services. The company is South Africa’s first-ever no-appointment, patented express brow and lash bar with a range of services for both men and women. Unaiza’s unique brow phenomenon has taken flight, with celebrity clients lining up to out-arch each other, on the quest for the perfect brow.
Suliman understands that in order for her to achieve her desired results in a business, she has to experience some losses because one can not be right all the time. This is why she emphasises the importance of trail and error as this will show entrepreneurs that they have to accept that their might experience some errors but they shouldn’t give up as this will separate them and make them more likely to be successful.
