SA Communications Start-Up Clickatell Details Its Expansion Plans
SA Communications Start-Up Clickatell Details Its Expansion Plans. South African communications startup Clickatell detailed its expansion plans to the United States. It announced that it had raised $91 million for this for this expansion and the fund was led by Arrowroot Capital, with participation from Kennedy Lewis Investment Management, Endeavor Global and Harvest.
Clickatell, which has delivered double-digit profitable growth for several years, will use the Series C capital to scale and expand three key areas namely, (i) Accelerated development and innovation of its Chat Commerce offering, (ii) Expansion of its footprint in the U.S., and (iii) Scaling of sales and marketing efforts on the back of growing demand from leading brands.
“Chat Commerce is the future of digital commerce and engagement – it’s already happening at scale in markets such as China — and soon every consumer in the US will engage family and friends via chat plus connect, interact and transact with the brands they love through their favorite chat platform; and we are excited to be a leader in this digital engagement revolution,” said Pieter de Villiers, Co-Founder and CEO at Clickatell in a statement. “We believe brands want to avoid placing their customers on hold and it is becoming increasingly difficult for consumers to download their apps; Clickatell’s Chat Commerce platform enables brands to serve their customers where they are, in the chat platform they already use.”
Clickatell boasts an industry-first ability to combine communication and commerce in one comprehensive Chat Commerce proposition and introduced one of the world’s first chat banking solutions on WhatsApp, the world’s largest chat platform. Today, Clickatell is uniquely positioned to capitalize on the intersection between communications (CPaaS, CCaaS) and commerce (digital payments) – offering a complete end-to-end Chat Commerce Platform.
