Barcardi Expands Its ‘Shake Your Future’ Programme To South Africa
Barcardi Expands Its ‘Shake Your Future’ Programme To South Africa. Bacardi, the largest privately held spirits company in the world, is bringing Shake Your Future – its free, professional bartender training program for disadvantaged young adults to South Africa for the first-time.
Participants of the program will receive training to develop a skills in the art of bartending and mixology, and invaluable work experience in some of the industry’s top bars and restaurants – giving them the chance for a fresh start in life. The South Africa launch marks a milestone in the ongoing expansion the program, which originally launched in 2018. To date, ‘Shake Your Future’ has trained young adults in France, Spain, and Italy, 80% of graduates secured successful careers in the hospitality industry.
Through its Shake Your Future program, the company is nurturing new talent and providing them with opportunities within the industry, while also supporting its on-trade partners who are struggling to find skilled staff. “Shake Your Future allows us to give back and support the needs of bar owners searching for talented bartending staff by introducing new, exciting talent for the future. We’re proud to bring this truly transformative programme to South Africa – we’ve seen it change lives and build a brighter future for our graduates in other countries, and now we can’t wait to do the same here in Gauteng and the Western Cape.” Yeshene Singh, Country Manager for Bacardi in South Africa said in a statement.
With the expansion of the program, the company aims to give unemployed South Africans a chance to obtain skills that’s they can use in order to start their careers. This will also be helping fellow startups in the hospitality industry as the programme will be producing skilled workers that are ready to bring value to the workplace. This will also encourage other companies to invest in skilling people so that they can help in eradicating unemployment.
