Fuel Retailer BP Announces Its Strategic Partnership With Uber Eats
Fuel Retailer BP Announces Its Strategic Partnership With Uber Eats. Fuel Retailer BP has announced that it has entered into a strategic partnership with Uber Eats that aims to make more than 3,000 retail locations available on Uber Eats by 2025.
The partnership extends current local arrangements in Australia, New Zealand, Poland, South Africa and the west coast of US, adding the UK and eastern US in 2022 and with plans to launch in other European markets from 2023. BP is the first convenience retailer to team up with Uber Eats on a global level and aims to have more than 3,000 retail locations available on the delivery platform over the next three years. The partnership supports BP’s goal of growing its access to customers and expanding its delivery footprint, in response to soaring demand for food, groceries and everyday essentials brought to the door.
“We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites. We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023,” Emma Delaney, executive vice president customers & products of BP said in a statement.
With 20,500 BP retail sites across the world and 550 million customers living within 20 minutes of a BP retail site, the partners see enormous opportunities for growth. BP sites offer a range of products tailored to local markets which may include hot and cold drinks, food-for-now options as well as staple groceries, fresh produce and ready meals, plus wine, beer and flowers.
