Purple Group Announces The Acquisition Of Cryptocurrency Exchange Start-Up ‘EasyCrypto’
Purple Group Announces The Acquisition Of Cryptocurrency Exchange Start-Up ‘EasyCrypto’. Purple Group announced that it has acquired cryptocurrency startup EasyCrypto. The company bought the remaining 49% of EasyCrypto from its co-founders, Michael Jordaan and Earle Joxton for R61.3 million.
Charles Savage, CEO of Purple Group, said in a statement, “I strongly believe that this business will grow even faster now that it is fully aligned with the Group strategy. Crypto may well be the hottest investment sector globally and I am excited by the prospects of this business and its ability to create significant shareholder value in the years ahead. I believe that the benefits of further Group alignment around a single brand, strategy and distribution base will benefit all stakeholders markedly in other businesses which could become wholly owned.”
EasyCrypto is built to deliver the safest, easiest and most trusted platform to invest in and store all crypto assets. Built on blockchain rails the platform enables the digitisation of any asset class, giving the business the capability to capitalise on this mega trend into the future. EasyCrypto (Previously DCX Capital) launched its offering with the EasyCrypto 10 bundle, which provides investors with a market capitalisation weighted bundle of the top 10 crypto currencies, thereby taking the guess work out of the equation for its investors.
Purple Group Limited is a financial services company. The Company provides trading and investment solutions. It offers its solutions through four offerings, which include GT247.com, EasyEquities, GT Private Broking and Emperor Asset Management (EAM). Its operating segments include GT247.com and Emperor Asset Management (EAM), Purple Group and Investments. Its GT247.com and Emperor Asset Management (EAM) segment, which includes GT Private Broking, EasyEquities and EAM, is engaged in derivatives trading, equity brokerage and asset management operations.
