SA Singer Sho Madjozi Partners With Hennessy
SA Singer Sho Madjozi Partners With Hennessy. South African singer and entrepreneur Sho Madjozi and Hennessy took to Instagram to announce their new a partnership that seeks to celebrate embracing one’s culture as Madjozi does in her music through the All I Need campaign.
Sho Madjozi is one of the creative entrepreneurs selected for the Hennessy All I Need campaign. The company made the announcement by sharing a little bit about Madjozi as she fully represents being her authentic self. The company said on its website, “Madjozi’s focus has always been to spread Tsonga culture. And thanks to her numerous undertakings – proudly highlighting Tsonga culture through her art and her style – she has embodied that to an extraordinary degree, transforming, in ways both concrete and intangible, the lives of countless people. ‘It’s important to be exactly who you are. Before, it was embarrassing to be Tsonga; you were ridiculed and made fun of. And a lot of Tsonga people hid it. But when I came on to the scene, I was able to share that ‘No, you be yourself’; I was able to share the importance of being exactly who you are’.”
The ccompany chose Madjozi for this campaign because it seeks to highlight how Madjozi has been able to use her art to get people to learn more about her culture and what the things she does represent as she believes this has given a lot of pride to people in her culture. The All I Need campaign is also dedicated to showcasing the limited edition of ‘Hennessy Very Special’ (V.S), which is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own.
Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance. Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment. This partnership highlights how Madjozi uses her cultural influence in her art, this shows the importance of being able to embrace one’s culture and it being appreciated and supported by big corporations such as Hennessy.
