Toyota South Africa Announces Its Sponsorship Deal With Kyalami Equestrian Club
Toyota South Africa Announces Its Sponsorship Deal With Kyalami Equestrian Club. Toyota South Africa Motors (TSAM) has announced that it has entered into a sponsorship deal with the Kyalami Equestrian Club. The partnership which kicks off in April 2022 sees TSAM providing monetary support to the much-loved calendar event.
The main event at the festival is the 1.50m SA Outdoor Grand Prix, which has been running since 1975. However, the Easter Festival as with all sports, arts and cultural events, was forced to take a mini-hiatus in 2020 and 2021 due to the pandemic. “We are proud to add equestrian sports to the wide portfolio of sponsorships we are involved in, as TSAM. As the new official sponsor of the annual Toyota Equestrian Easter Festival, we share the Kyalami Equestrian Club’s vision of encouraging and inspiring all participants in the sport to push past their limits. In fact, this is similar to the message we have communicated through Toyota’s first global marketing campaign called ‘Start Your Impossible’, which was launched in 2017 when we announced our involvement in Olympic and Paralympic Games,” Glenn Crompton, Vice President of Marketing at TSAM said in a statement.
Kyalami Park Club proudly runs a development programme that offers assistance to talented riders from disadvantaged backgrounds who, without the support of the club, would not be able to further their careers in the sport. Heather Mpofu, Event Director from the Kyalami Park Club said in a statement, “We have riders that are employed as grooms, riders with disabilities’, riders coming from single parent households etc. Most of these riders compete on sponsored horses and Kyalami Park Club sponsors their club membership as well as show entries.
Mpofu continued to say, “Keep an eye out for Musa Maluleke who is a groom at Sunny Park Stables in Benoni. He has been a part of our development programme for a number of years now and is currently riding in the A1.20m classes. We also have Nhlanhla Vilakazi who works as a groom at Riba stables in Midrand, as well as Bonga Gumbo who works for Christelle van der Merwe as a groom.”
