Katleho Bontle Motingoe Launches A Black Female Owned Media Agency Called The Media Krate
Katleho Bontle Motingoe Launches A Black Female Owned Media Agency Called The Media Krate. Co-Founder of The Media Krate, Katleho Bontle Motingoe has announced the launch of the black female owned media agency. The media agency will have an all female leadership team with Motingoe taking over as CEO.
The company was co-founded by Lorato Moroke who also serves as the company’s Chief Operations Officer. It was also co-founded by Xolela Dubeko, she serves as the company’s Chief Secretary General. Motingoe said in a statement, “We’ll be confronting and learning from the dark side. Often women leaders are frowned upon and it’s a known stigma that female leaders always need to fight 10 times harder than their male counterparts and what I’ve learnt is that we need to use our hearts less, I read that ‘winning doesn’t make you heartless, it helps you use your heart less’. This stuck with me throughout my career. I always strive to win, using a strategy first approach to make a difference, and change lives.”
Lorato Moroke explained the meaning behind the name in a statement, she said, “The ‘krate’ is known for being able to carry things, however, in the township, a krate is used multifold, it is multifunctional across various needs. It’s used as a chair, a step ladder, table, storage, entertainment tool for “amapantsula”, a door blocker, etc, and this is how the krate represents disruptive, incremental, radical, and sustaining innovation, the very essence of the company that is The Media Krate.”
The company believes that what sets this team apart from others is that it is an intentionally innovative, young, black female-led organisation. The company is a pioneering outfit that impels its advertising clients and brands to try new things and explore new places to grow their brands with impact advertising and community empowerment, including and empowering young artists in its community. Together, this phenomenal leadership team is ready to take the industry to new levels by growing clients and empowering people in the township.
